Majority Stake in Israeli Jobs Portal Drushim Sold to Yad2

Transaction Summary

• On 3rd of September 2015, Drushim (www.drushim.co.il) – one of the leading job classifieds
  sites in Israel – announced the acquisition of a 70% stake by Yad2, a subsidiary of Axel
  Springer Digital Classifieds (“ASDC”)
• The acquisition of Drushim accelerates Yad2’s strategy of building the largest jobs classifieds offering in Israel, the only segment in which it is not already market leader
  – ASDC has a portfolio of leading online classifieds brands across Europe, including
  SeLoger, StepStone and Immonet
• Terms of the transaction were not disclosed

Overview of Drushim

• Launched in 2006, Drushim is a leader in Israeli online job classifieds with ~1.5m monthly visits (Similarweb, June 2015)
• Drushim is a key source of job candidates for many large companies in Israel, with over 10,000 active job listings
  – Drushim’s market leading technology allows for efficient job matching while offering outstanding usability, features and a high-level of customer service
  – Hundreds of blue chip and SME clients; household names such as Coca Cola, Intel, SanDisk, GAP and Orange among others
• Yad2 became the dominant brand in Israeli classifieds across its broad offering in real-estate, vehicles, second hand goods and more, despite having just been founded in 2005 by serial entrepreneur Shone Tell
• The Tel Aviv based company has 37 employees and is led by its founding co-CEOs Dror Epstein and Yair Cohen

NOAH Advisors’ Role

• NOAH Advisors acted as exclusive financial advisor to Drushim and its shareholders
• A steadfast execution was facilitated based on previous deal experience in the region and in-depth knowledge of the company, the industry, and intelligence around the best potential acquirers
• NOAH Advisors had acted as exclusive financial advisor to Yad2 and its shareholder Walla! in its 100% sale to Axel Springer in May 2014 for $228m