ProSiebenSat.1 and General Atlantic Invest in KäuferPortal

NOAH Advisors acted as exclusive financial advisor to KäuferPortal and its shareholders

NOAH Advisors Completed Transaction Kaeuferportal

Deal Team

KäuferPortal:
Robin Behlau, Mario Kohle, Mathias Klement, Jochen Ziervogel, Robert Schleusener
ProSiebenSat.1:
Claas van Delden, Florian Tappeiner, Sebastian Gschwender, Daniel Frechen
General Atlantic:
Jörn Nikolay, Christian Figge, Christian Osterland
NOAH Advisors:
Marco Rodzynek, Jan Brandes, Justus Lumpe, Nikhil Parmar, Aleksander Skwarczek

Transaction Summary

  • On 12 October 2016 KäuferPortal announced an investment from ProSiebenSat.1 Media SE and General Atlantic
  • Each party acquires a 42 percent stake, buying out all non-management shareholders
  • All other shares will remain with the company’s founders Robin Behlau and Mario Kohle
  • Both of the founders will remain at KäuferPortal in their current functions; Robin Behlau as CEO, Mario Kohle as chairman of the advisory board

Overview of KäferPortal

  • KäuferPortal is the market leading online portal in Germany that connects customers with a vendor network for consulting-intensive products and services for home improvement and financial services
    • Matches sellers advertising mostly regionally but offline with buyers researching online
    • KäuferPortal helps consumers obtain and compare offers from regional companies before making a major purchase
  • Received more than 1.2 million customer requests in the last 12 months
  • Strong financial performance and ongoing profitability
    • The top 10 product categories account for majority of revenues and are all profitable
  • Founded in 2008 and headquartered in Berlin, Germany

NOAH Advisors’ Role

  • NOAH Advisors acted as an exclusive financial advisor to KäuferPortal and its shareholders
  • NOAH Advisors worked closely with Käuferportal for around a year, exploring a number of strategic options to position the company for the next phase in its growth story
  • Chairman Mario Kohle presented at NOAH Conference London main stage in November 2015
    • CEOs of over 70% of Europe’s largest Internet exits in the last years have presented on the NOAH stage at some point