Oakley Capital Sells Majority Stake in Parship Elite Group to ProSiebenSat.1

NOAH Advisors acted as financial advisor to Oakley Capital

NOAH Advisors Completed Transaction Parship Elite Group

Deal Team

Parship Elite Group:
Tim Schiffers, Henning Rönneberg, Marc Schachtel
Oakley Capital:
Rebecca Gibson, Tom Twiney, Simon Dexter
Oakley Advisory:
Daniel Havercroft, Marc Jones
NOAH Advisors:
Marco Rodzynek, Jan Brandes, Justus Lumpe, Aleksander Skwarczek, Guglielmo Tognon

Transaction Summary

  • On 5 September 2016 Oakley Capital announced the sale of a majority stake in Parship Elite Group to ProSiebenSat.1 Media SE
  • The transaction values Parship Elite Group at €300m
  • ProSiebenSat.1 will acquire 50% plus 1 share for an investment of €100m and will replace loans worth €100m with preferred capital
  • Oakley Capital and the existing management will keep just under 50% of the shares in the group

Overview of Parship Elite Group

  • Launched in 2001 PARSHIP is the category inventor of online matchmaking in Europe
  • Since its launch in 2004, ElitePartner has been the #1 matchmaking service for academics and sophisticated singles
  • After years of competition, PARSHIP and ElitePartner were merged as PARSHIP ELITE Group in 2015, forming the leading matchmaking group in Europe with significant growth potential
  • With a market leading position in the online dating market in DACH PARSHIP ELITE Group is the largest online matchmaking player in Europe and number four in online dating worldwide
  • PARSHIP’s and ElitePartner’s well-known brands and strong customer focus have attracted 15m+ registered members to date, fueling the database with >1m new registered members every year

NOAH Advisors’ Role

  • NOAH Advisors acted as financial advisor to Oakley Capital
  • This marks NOAH Advisor’s 2nd transaction involving Oakley Capital, following Oakley’s purchase of Facile.it in September 2014 where NOAH advised the seller