Majority Stake in Israeli Jobs Portal Drushim Sold to Yad2

NOAH Advisors acted as the exclusive financial advisor to Drushim and its selling shareholders

NOAH Advisors Completed Transaction Drushim

Deal Team

Dror Epstein, Yair Cohen
Axel Springer:
Andrea Sixt, Philipp Raidt,
Ansgar Schönborn, Jan Philipp Gräfe
Yavin Gill-More, Ariel Kessel
NOAH Advisors:
Marco Rodzynek, Jan Brandes,
Nikhil Parmar, Marija Sevcenko

Transaction Summary

  • On 3rd of September 2015, Drushim ( – one of the leading job classifieds
    sites in Israel – announced the acquisition of a 70% stake by Yad2, a subsidiary of Axel
    Springer Digital Classifieds (“ASDC”)
  • The acquisition of Drushim accelerates Yad2’s strategy of building the largest jobs classifieds offering in Israel, the only segment in which it is not already market leader
    – ASDC has a portfolio of leading online classifieds brands across Europe, including
    SeLoger, StepStone and Immonet
  • Terms of the transaction were not disclosed

Overview of Drushim

  • Launched in 2006, Drushim is a leader in Israeli online job classifieds with ~1.5m monthly visits (Similarweb, June 2015)
  • Drushim is a key source of job candidates for many large companies in Israel, with over 10,000 active job listings
    – Drushim’s market leading technology allows for efficient job matching while offering outstanding usability, features and a high-level of customer service
    – Hundreds of blue chip and SME clients; household names such as Coca Cola, Intel, SanDisk, GAP and Orange among others
  • Yad2 became the dominant brand in Israeli classifieds across its broad offering in real-estate, vehicles, second hand goods and more, despite having just been founded in 2005 by serial entrepreneur Shone Tell
  • The Tel Aviv based company has 37 employees and is led by its founding co-CEOs Dror Epstein and Yair Cohen

NOAH Advisors’ Role

  • NOAH Advisors acted as exclusive financial advisor to Drushim and its shareholders
  • A steadfast execution was facilitated based on previous deal experience in the region and in-depth knowledge of the company, the industry, and intelligence around the best potential acquirers
  • NOAH Advisors had acted as exclusive financial advisor to Yad2 and its shareholder Walla! in its 100% sale to Axel Springer in May 2014 for $228m