Sale of’s Controlling Stake to Oakley Capital Private Equity

NOAH Advisors acted as the exclusive sell-side advisor to and its shareholders in the majority stake sale of Italy’s leading price comparison website

NOAH Advisors Completed Transaction Facile

Deal Team
Alberto Genovese, Andrea Piccioni,
Silvio Pagliani, Luigi Berlusconi,
Angel Investors
Oakley Capital Private Equity:
Mark Joseph, David Keech
NOAH Advisors:
Marco Rodzynek, Jan Brandes,
Marija Sevcenko, Nikhil Parmar
Chiomenti Studio Legale:
Luca Fossati, Patrizia Liguti,
Christopher J. Mullen

Transaction Summary

  • On 19 September 2014, controlling stake in Italy’s top price comparison website was sold to Oakley Capital Private Equity (“OCPE”)
  • OCPE will help expand its operations and accelerate business development
  • joins Oakley’s portfolio of leading online brands which already includes German price comparison website Verivox

Overview of

  • Founded in April 2008, is Italy’s #1 destination for consumers to make informed decisions about their motor insurance, household expenses and personal finance
  • With a portfolio of gross written premia of €260m and over 580k clients is by far the country’s largest (online and offline) motor insurance broker
  • Its strong insurance position is increasingly leveraged in other related verticals like ADSL, Gas & Power, Bank Accounts and, from mid-2014, also Cellular contracts
  • Well-known household brand with 80% (prompted) brand recognition and 20% “top of mind” (twice that of the nearest competitor)
  • Average of 1.4m unique visitors and 2.1m visits per month
  • Expects to achieve over €35m of revenues and over €8m of EBITDA in 2014E
  • Milan-based company employs 126 people and is run by a highly experienced management team led by CEO Mauro Giacobbe

NOAH Advisors’ Role

  • NOAH Advisors acted as the exclusive financial advisor to and its shareholders, exploring options with a number of strategic and financial investors
  • has been in a close relationship of NOAH Advisors for a number of years and has presented at the NOAH Conference 2012 & 2013
  • Chiomenti Studio Legale (Milan and London offices) acted as legal advisor to’s shareholders