ProSiebenSat.1 and General Atlantic Invest in KäuferPortal

NOAH Advisors acted as exclusive financial advisor to KäuferPortal and its shareholders


Deal Team

Robin Behlau, Mario Kohle, Mathias Klement, Jochen Ziervogel, Robert Schleusener
Claas van Delden, Florian Tappeiner, Sebastian Gschwender, Daniel Frechen
General Atlantic:
Jörn Nikolay, Christian Figge, Christian Osterland
NOAH Advisors:
Marco Rodzynek, Jan Brandes, Justus Lumpe, Nikhil Parmar, Aleksander Skwarczek

Transaction Summary

  • On 12 October 2016 KäuferPortal announced an investment from ProSiebenSat.1 Media SE and General Atlantic
  • Each party acquires a 42 percent stake, buying out all non-management shareholders
  • All other shares will remain with the company’s founders Robin Behlau and Mario Kohle
  • Both of the founders will remain at KäuferPortal in their current functions; Robin Behlau as CEO, Mario Kohle as chairman of the advisory board

Overview of KäferPortal

  • KäuferPortal is the market leading online portal in Germany that connects customers with a vendor network for consulting-intensive products and services for home improvement and financial services
    • Matches sellers advertising mostly regionally but offline with buyers researching online
    • KäuferPortal helps consumers obtain and compare offers from regional companies before making a major purchase
  • Received more than 1.2 million customer requests in the last 12 months
  • Strong financial performance and ongoing profitability
    • The top 10 product categories account for majority of revenues and are all profitable
  • Founded in 2008 and headquartered in Berlin, Germany

NOAH Advisors’ Role

  • NOAH Advisors acted as an exclusive financial advisor to KäuferPortal and its shareholders
  • NOAH Advisors worked closely with Käuferportal for around a year, exploring a number of strategic options to position the company for the next phase in its growth story
  • Chairman Mario Kohle presented at NOAH Conference London main stage in November 2015
    • CEOs of over 70% of Europe’s largest Internet exits in the last years have presented on the NOAH stage at some point