Oakley Capital Sells Majority Stake in Parship Elite Group to ProSiebenSat.1

NOAH Advisors acted as financial advisor to Oakley Capital

Deal Team

Parship Elite Group:
Tim Schiffers, Henning Rönneberg, Marc Schachtel
Oakley Capital:
Rebecca Gibson, Tom Twiney, Simon Dexter
Oakley Advisory:
Daniel Havercroft, Marc Jones
NOAH Advisors:
Marco Rodzynek, Jan Brandes, Justus Lumpe, Aleksander Skwarczek, Guglielmo Tognon

Transaction Summary

  • On 5 September 2016 Oakley Capital announced the sale of a majority stake in Parship Elite Group to ProSiebenSat.1 Media SE
  • The transaction values Parship Elite Group at €300m
  • ProSiebenSat.1 will acquire 50% plus 1 share for an investment of €100m and will replace loans worth €100m with preferred capital
  • Oakley Capital and the existing management will keep just under 50% of the shares in the group

Overview of Parship Elite Group

  • Launched in 2001 PARSHIP is the category inventor of online matchmaking in Europe
  • Since its launch in 2004, ElitePartner has been the #1 matchmaking service for academics and sophisticated singles
  • After years of competition, PARSHIP and ElitePartner were merged as PARSHIP ELITE Group in 2015, forming the leading matchmaking group in Europe with significant growth potential
  • With a market leading position in the online dating market in DACH PARSHIP ELITE Group is the largest online matchmaking player in Europe and number four in online dating worldwide
  • PARSHIP’s and ElitePartner’s well-known brands and strong customer focus have attracted 15m+ registered members to date, fueling the database with >1m new registered members every year

NOAH Advisors’ Role

  • NOAH Advisors acted as financial advisor to Oakley Capital
  • This marks NOAH Advisor’s 2nd transaction involving Oakley Capital, following Oakley’s purchase of Facile.it in September 2014 where NOAH advised the seller