Softonic valued at 275m Euro in a Growth Equity Investment

NOAH Advisors advised Softonic on the deal, following a prior successful transaction completed in Dec 2009

Deal Team

Tomás Diago, Emilio Moreno
Partners Group:
Walter Keller, Stephan Seissl, Eugenio Marschner, Carlos Sanz
NOAH Advisors:
Marco Rodzynek, Jan Brandes,
Yoram Wijngaarde, Nikhil Parmar

Overview of Softonic

  • Softonic is the globally leading online consumer guide for software and apps, that helps people discover and enjoy software on any platform
  • Tomás Diago created the concept behind Softonic in July 1997 and has since built the Company into a top-40 website worldwide with well over 140M users across various types of devices and platforms. Softonic is also the #1 worldwide technology website and leading European-based internet company by traffic
  • Following a successful global expansion, Softonic has become the worldwide #1 platform for software authors to market, distribute and monetize their products in more than 10 languages
  • With well over 160 million monthly downloads, Softonic has unrivalled global distribution power, enabling it to provide a unique one-stop-shop for various types of software advertising
  • Over 160,000 software titles are available on Softonic with expert reviews, articles and videos
  • Softonic has a global organization of about 350 employees, half of which are engineers and expert editors
  • The $150 billion consumer software market has seen a shift away from license fees and software in boxes, towards freemium online/SaaS distribution models, which has been favorable for Softonic
  • Mass-adoption of smartphones, tablets and app stores have led to a proliferation of software and apps
  • These favorable market developments, along with Softonic’s attractive high margin business model and consistent growth track-record, make Softonic a highly attractive investment opportunity that moreover has a healthy pipeline of further growth opportunities for Partners Group

Transaction Summary

  • Tomás Diago and Partners Group make up the majority of the shareholders team and lead Softonic together. However, Partners Group acquired 30% of Softonic and is the biggest single shareholder
  • Partners Group will help Softonic to expand internationally, accelerate business development, and fund future acquisitions

NOAH Advisors’ Role

  • Softonic has been a close relationship of NOAH Advisors for over 3 years
  • In December 2009, NOAH Advisors advised Softonic on its sale of a minority stake to Digital River
  • NOAH had worked intensively with Softonic and its shareholders on various strategic opportunities and discussed a future collaboration between Softonic and Partners Group
  • NOAH Advisors acted as exclusive M&A financial advisor to Softonic and its shareholders, and facilitated a steadfast execution based on in-depth knowledge of the company, the industry, and intelligence around the best potential investor candidates

Softonic @ NOAH

This exclusive artwork has been specifically created for the celebration of this deal by Marco Bombach.
It was given as present to the Softonic founder Tomás Diago.

Acrylic on Boxed Canvas
Image size: 100 x 81cm

Please click the image to enlarge.