Transaction Summary

  • On 11 August 2017 EMK Capital agreed to acquire a majority stake in Luminati at an enterprise value of $200m
  • Luminati‘s enterprise proxy solutions were separated from Hola Networks in 2014, which will now continue to operate as a standalone company
  • The founders will retain a significant stake in the company and Ofer Vilenski (Co-Founder) will continue to serve as CEO of Luminati
  • Horizons Ventures, DFJ Tamir Fishman, Trilogy Partners, DFJ, Magma Ventures, Iris Ventures, and others are selling their interests in Luminati as part of this transaction

Overview of Luminati

  • Luminati is the world’s leading enterprise IP proxy network which allows businesses to see the internet from the consumers’ point of view
    • Today’s websites are dynamic – showing different content, advertisements and prices based on viewers’ identifying information
    • Luminati brings back transparency, enabling its enterprise customers to analyse websites through its proprietary network of over 30 million IP addresses
  • The company serves corporate clients (including Fortune 500) across many different sectors for ad verification, brand protection, price comparison, fraud prevention, data collection, cyber security, application performance measurement and more
  • The company was founded by Ofer Vilenski and Derry Shribman who together earlier founded Jungo (acquired by NDS in 2006)

NOAH Advisors’ Role

  • NOAH Advisors provided financial advice to EMK Capital, working with the team to review the opportunity based on in-depth knowledge of the B2B internet space and specialized intelligence on growth avenues for the years ahead